31 Email Marketing Mistakes to avoid in 2024 (and how to fix them!)

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Email marketing is an essential part of blogging… but are you doing it right? Here are 31 email marketing mistakes to avoid in 2024 (and how to fix them!)

Email marketing is no-longer an optional extra for bloggers… In 2024 email marketing is an essential part of blogging. And for some very good reasons.

Email marketing…

Helps build a stronger relationship with your readers and grow your community.
Gives your readers a way to be reminded every time you publish a new post. (Resulting in more pageviews and a higher percentage of returning visitors.)
Means your readers feel like they know you and are more likely to trust you as a result.
Allows you into your readers’ inboxes – where your emails will stay until they are read or deleted. (Unlike social media, where your posts just disappear!)
Is not susceptible to algorithm changes / other events out of your control. (Unlike social media!)
Gives you access to your readers in a place where there is much less competition for their attention. (Your readers see far fewer emails than social media posts each day!)
Is a lot less work than social media, and for far greater rewards.
Is where you can make some serious money. (The rough reckoning is $1 per subscriber per month – that’s $1,000 a month if you have 1,000 subscribers…. $10,000 a month if you have 10,000 subscribers!)
Is not likely to disappear any time soon. (Unlike all the various social media channels which may or may not be here in a year’s time – or could be taken away from you in the blink of an eye, if you violate some random term of service you’d never actually read!)

But to take advantage of the significant benefits of email marketing, you need to do a lot more these days than than simply popping a ‘sign up for free updates’ box in your sidebar and pinging off an automated message to your subscribers every time you publish a new blog post.

Here are 31 email marketing mistakes to avoid in 2024 (and how to fix them!)

31 Email Marketing Mistakes to avoid in 2020 (and how to fix them!)

Many bloggers put one sign-up box in their sidebar and think that’s enough. Unfortunately, that approach is not going to attract many new subscribers. In fact, if a reader is on their mobile phone (as over 50% will be), they are probably never going to even see your sign-up box as it will be buried below all your content.

To get the maximum number of subscribers, you need to put sign-up boxes EVERYWHERE:

On your homepage
At the bottom of your blog posts
Within your blog posts
In an announcement bar at the top of every page on your website
On your ‘about me’ page
In a dedicated landing page (that you can then link to from social media etc.)
In an exit intent pop-up*
In your sidebar (because some people will look for it there!)
And anywhere else you can think of

2. Not having an opt-in offer

One of the biggest email marketing mistakes bloggers make is not offering an opt-in offer.

An opt-in offer is a free gift you offer in return for your reader’s email address. It could be a worksheet, printable, cheatsheet, ebook, free mini-course – anything that solves a small problem for your readers.

Create a simple freebie you KNOW your target audience will LOVE and offer it as an incentive to join your list, and you will see a sharp increase in email list sign ups!

3. Making opt-in offers too complicated

One of the reasons so many bloggers don’t have an opt-in offer is because they think they need to set aside some serious time to make some really fancy, complicated, all singing all dancing 50 page ebook (or similar).

The truth is your readers don’t want an all singing all dancing 50 page ebook! Your readers want a QUICK WIN.

Opt-in offers that offer a quick fix to a small problem your target audience is facing are far more successful than something big and complicated AND they will take you much less time to make.

In fact, the best opt-in offers are often the kind of thing you can put together in under 10 minutes! (Most of my best performing opt-in offers took me just a few minutes to make – and no real design skills.)

So now you have no excuses!

4. Only having one opt-in offer

Different opt-in offers will appeal to different sections of your audience. If you only have one, you will only attract a tiny percentage of your readers to your email list.

To get the maximum number of subscribers onto your list, you want to create lots of opt-in offers that appeal to different subsets of your audience.

The reason why I have been able to grow my email list so fast is because I have OVER 30 different opt-in offers, all designed to appeal to different sections of my audience.

And now you know that the best opt-in offers are quick and simple to make, you can easily create lots of them.

However, one of the stumbling blocks to creating lots of opt-in offers is your Email Service Provider (ESP). Many ESPs do not make it easy to offer more than one opt-in offer.

That’s one of the reasons why I use ConvertKit* as my ESP… they have specifically designed their app to make it super simple to create and deliver multiple opt-in offers! It literally takes me 3 minutes to set up a new opt-in offer in ConvertKit.

5. Not enabling double opt-in

Double opt-in is where subscribers have to confirm their email address before you can start sending them emails.

Not enabling double opt-in is a big mistake for two reasons.

Firstly, having a double opt-in is a legal requirement in many countries, so not enabling it can put you at risk of a heavy fine!

But secondly, not having double opt-in is a big mistake because it means bots can easily sign up to your email list. Because bots aren’t going to read your email newsletters, this will negatively impact your open and click rates (which will damage your deliverability rates) and, if you pay for your email subscribers, you will inevitably end up paying for lots of bots – which is a big waste of money!

6. Not attracting the right subscribers

One of the worst pieces of advice I was given in my early days as a blogger was to get more people onto my email list by running giveaways and making signing up to my list one of the conditions for entry.

This was terrible advice! I got plenty of new subscribers alright, but they were completely the wrong people. They were not at all interested in my carefully crafted email newsletters – they were only interested in entering competitions!

As a result of trying to grow my list with giveaways, my open and click rates fell and that had a knock on effect on the deliverability of my emails to the people who were genuinely interested! (If you get poor open and click rates, your emails are more likely to end up in people’s junk mail – even the people who really WANT to read your emails!)

This is why creating opt-in offers is such a good strategy for attracting the RIGHT people onto your list. If you create something that only your target audience will be interested in, you are likely to only attract the sort of people onto your list who will be genuinely interested in your emails. As a result, your open and click rates and your deliverability will all increase!

7. Not sending a welcome email…

…or better still a welcome sequence.

This is a HUGE mistake that I see so often.

Picture this scenario…

Let’s say you send a weekly newsletter at 4pm on Friday afternoon. At 4.01pm a person arrives on your site, loves what you have to offer and immediately decides to sign up for your newsletter… Sounds great, except they are not going to hear from you for a whole week… by which time they may have totally forgotten who you are and why they signed up for the list and will just hit that unsubscribe button…or maybe that first rush of excitement about your stuff will have subsided and they will just move your email into a folder and then forget about it…

THERE IS AN OLD ADAGE TO ‘STRIKE WHILE THE IRON’S HOT’ AND THAT REALLY RINGS TRUE WHERE EMAIL MARKETING IS CONCERNED.

Imagine that very same scenario…

…that person who lands on your site at 4.01pm on a Friday afternoon and loves your stuff.

Only this time when they go to sign up for your list… they get an email immediately, welcoming then to the list, thanking them for signing up, giving them some useful information and maybe sharing a bit about the blogger behind the blog.

They’ve only just signed up for your list, so the chances of them opening that email is MUCH, MUCH higher. (Especially if it contains some kind of free gift too!) And think about how much more positive an experience that person will receive… they will feel welcomed, they will feel smart for signing up, they will feel like they know and trust you a little better and they will hopefully click on some irresistible links in your first email, straight back to your site.

And then imagine if they got another helpful email the next day and the next. By the time they get your first ‘normal’ newsletter, they will certainly remember who you are and be way more predisposed to opening that email… In fact, if you do things well, they might even be excited to read it, they might even have been looking forward to getting it, knowing it’s going to contain great info that will really help them.

Something as simple as creating a simple automated welcome series of 3 or 4 short emails can totally transform your open rates, click through rates, unsubscribe rates… and result in happier, more engaged readers… who are more likely to regularly read your emails, visit your website and maybe even buy from you.

8. Waiting until you have ‘enough’ subscribers

Don’t wait until you have ‘enough’ subscribers before you start to send out regular emails. Think about it… your subscribers don’t know whether they are one of 10 subscribers or one of 10,000 subscribers. However, what they will notice is whether you send them regular emails or not.

It might feel a bit weird to you, sending email newsletters to only a handful of people, but your subscribers don’t know there are only a handful of them… so it won’t be weird to them.

Treat this phase as your practice phase… Learn how to craft a good email while you’ve only got a small audience, then by the time you have a really big audience, you’ll be really good at it.

Actually, only having a small audience will probably help you write better emails. The best and most effective emails are those that are personal and friendly, which seem like they are written by a friend… You will more naturally write this kind of email if you know you are only writing to 10 people. By the time you have 1,000 or 10,000 or more you will be used to writing in a natural friendly tone.

Writing to a small number of people is also much less daunting than writing to a large audience. If I told you that you have to write an email to 10,000 people today, you might feel a bit daunted by that task… You would very likely get an attack of writer’s block and procrastinate a lot. But if you only had to write to 10 people… well that’s easy!

9. Emailing at irregular intervals

Want to know the key to good open and click rates?

Consistency.

If you show up in your subscribers’ inboxes on the same day and at roughly the same time and each week, they will most likely come to expect it… look forward to it, even.

And people are much, much more likely to open and click on an email they are genuinely looking forward to!

I am subscribed to a whole bunch of bloggers’ emails… and the best ones, without fail, come at specific set times. Many of these I genuinely look forward to receiving and I specifically set aside time to read them.

For example, there are quite a few good ones that come in on a Friday afternoon… I always look forward to reading them at 5.30pm when my kids have their swimming lesson… it’s almost become part of my Friday wind down routine. And because I set aside a specific time to read them, I have much more time to read them properly and click on the links.

If you send your emails at a consistent time each week, your subscribers may well build a little routine like this round your emails.

Conversely, if you only send emails sporadically, your readers will have had time to forget who you are, and your random email will almost seem like an interruption. They are therefore much more likely to hit the unsubscribe button!

10. Not subscribing to other bloggers’ emails

And while I am on the subject… it is so important to subscribe to other blogger’s newsletters and see what they are up to. It will teach you so much about what does and doesn’t work and what you can do to make your email marketing better.

And don’t subscribe using some random Gmail address you never ever check… get the full and proper experience by subscribing using your main email address… that way you’ll get to really experience those bloggers’ emails as a normal subscriber would.

It’s incredible how eye-opening it is… like how many really high profile bloggers truly suck at email marketing… and which emails you learn to love and look forward to… and which make you want to hit the unsubscribe button, sharpish.

All of those learnings you can then directly apply to your own email marketing.

So, ahem, it seems rather pertinent at this juncture to politely suggest you sign up to my email newsletters to see how I do it ?

But don’t just limit yourself to me, sign up to a whole bunch… some in your niche and some in other niches and see what others do…

(Don’t worry about being overrun with emails, if they are good you will want them and if they are not you can unsubscribe! And you will have learnt some valuable lessons about what makes an email worth keeping and what sort of emails you are likely to unsubscribe from pronto!)

11. Writing poor subject lines

One of the things that becomes unbelievably evident when you subscribe to lots of blogger newsletters is that good subject lines are EVERYTHING.

I will pretty much never ever open an email which says some variation of ‘my latest newsletter’ – I just don’t have the time…

But even when time is super tight, if an email subject line is super intriguing – or promises something I really want, you can bet your bottom dollar I’m going to open it. It’s just human nature… we are naturally curious!

If you are still using ‘newsletter’ in your blog newsletter subject lines, you are just asking for poor open rates.

Your subject line doesn’t have to be super clever or clickbaity. (In fact, DON’T make it clickbaity – people don’t like to be tricked and you will see more unsubscribes if your email doesn’t deliver on the subject line… keep it relevant).

I often find the best subject lines are the title of my latest blog post… or something similar… this instantly tells my reader if this email is going to be relevant for them.

12. Not using A/B testing

Of course, the best way to learn to write good email subject lines is to indulge in a bit of A/B testing. This is available with all good Email Service Providers. (If yours doesn’t offer it, maybe now would be a good time to shop around for a better one!)

My ESP, ConvertKit*, makes it super easy… You just click a button next to the subject line and it opens up a second subject line. ConvertKit will then send your newsletter with subject line A to 15% of your list and subject line B to a different 15% of your list. After 4 hours, ConvertKit will send the remaining 70% the newsletter with whichever subject line performed best. You also get great stats reports which show you the breakdown of how each subject line is performing.

I A/B test on practically every newsletter… I usually go for a ‘safe’ option for subject line A and a slightly more ‘out there’ option for subject line B. And it’s amazing how often my slightly more ‘out there’ option wins… If I didn’t have A/B testing, I probably wouldn’t have had the guts to send the ‘out there’ option to everyone!

Not only does doing this every week teach me so much about the subject lines that do and don’t work (which means I’ve learnt to craft better subject lines over time, resulting in higher open rates), but it also means virtually every week I get better opt-in rates as ConvertKit will always select the most popular one for me.

A/B split testing is always going to give you better opt-in rates. If you are not doing it, you are missing a trick!

13. Not editing the ‘from’ field

Another place where I see some horrors is the ‘from’ field.

When an email arrives that’s from a string of gobbledygook, ‘admin’, the name of a company or some person I’ve never heard of, I am pretty much always going to hit ‘delete’ and / or ‘unsubscribe’ and so are your subscribers.

Emails from gobbledygook / ‘admin’ / faceless corporation / random person / strange email address etc. do not look useful and helpful and interesting to read, they look spammy and unprofessional.

There are broadly 3 ‘good’ things to put in the ‘from’ field:

1. Your name – e.g. Eb Gargano

This is good – it makes your email look like a personal email from a friend (which is what you want it to look like – see below). However the downside of this is not everyone will recognise it. They may know your blog name, but not your name… however having a really good welcome series can go some way to mitigate this.

2. Your blog’s name – e.g. Productive Blogging

This is much better for recognition… most people will remember your blog name…. but it’s not so personal… and it will come across more like an email from a faceless corporation. (Less desirable – that’s why big companies these days will often put a real person’s name in the ‘from’ field… like the CEO, even though clearly it’s not actually been written by the CEO!)

3. A hybrid of the two – e.g. Eb @ Productive Blogging

This is my preferred version, and what you’ll see in the ‘from’ field of my emails. It has the best of both worlds… It’s personal… from ‘Eb’, but I’m also reminding you of my blog in case you didn’t clock my name when you signed up for my newsletter/freebie.

Which of these 3 you choose is up to you (though I have a strong preference for the latter). It might be worth testing them all and seeing which one seems to work best for your audience.

14. Not subscribing to your own emails.

If you are not subscribed to your own email newsletters, fix this pronto!

This is the only way you will be able to see how your emails look and feel to your subscribers. (Yes, I know you can preview or send a test email, but it’s not the same as getting the full experience!)

15. Not making your emails personal

There is a reason why big companies often send you emails which look like they come from a real person.

Our inboxes are so full of junk these days, we are quick to delete anything that looks like it comes from a faceless corporation.

Highly designed emails might look pretty, but the reality is they are much less likely to be read than an email from a friend.

Which is why you will see so many emails in your inbox which look like they come from a real person, when really it’s from a big company.

Many bloggers think that pretending to be a big company – hiding behind a logo, saying ‘we’ instead of ‘I’ etc. makes them look more professional, when actually the big companies are doing the exact opposite… precisely because they know we as humans are looking to connect on a personal level.

What big companies have to artificially contrive, we as bloggers can do naturally – being a one man (or woman) band is one of our biggest strengths as bloggers, so don’t be shy about it!

Use personalization tools in your email so it reads ‘Dear Jane’ (or whatever your email subscriber’s name is) rather than something generic. And write your emails as if you are writing to just 1 person. Include references to your personal life and your own experiences. And avoid the highly overdesigned layouts. Many email marketers are finding their open and click rates are far higher with plain text rather than fancy templates.

16. Not delivering value

Your emails should always deliver value to your subscribers. Whenever you write an email to them, always think ‘what’s in it for them’? Put yourself in their shoes and think what would they most like to get from that email.

That doesn’t mean you can’t put any personality into your emails… quite the opposite. We as humans want to connect, so glimpses into your personal life is one of the things your readers probably do want. (Don’t take this too far, though – a short paragraph, not along winded monologue!)

But it means that an automated email sharing a one paragraph extract from your latest post or an email which just gives a hard sell of your product is probably not going to cut it. After all, when you receive emails like that, do you feel like you are getting value?

If, however, your emails mainly deliver lots of value, your subscribers will be much more receptive when you eventually ask something of them. They will trust you more and almost feel like they owe you something because of all the free and valuable help you have already given them. Subscribers in this state are highly primed to buy from you!

17. Not having a clear CTA

You must make it clear what you want your subscriber to actually DO after they have read your email.

Do you want them to head over to your blog to read more? Do you want them to sign up to something? Download something? Buy something? Reply to you?

All your emails should have a clear Call To Action (CTA). It’s obvious, really – if you give your subscribers a clear CTA, they are much more likely to do it!

So often I see the CTA in emails is super unclear (you may know to click on the name of your post for more info, but do your readers?) or completely buried in the email (top tip, the higher your CTA, the more likely people are to click on it!) or there are so many CTAs it’s too difficult to know which one to click on, so your readers will probably click on none of them!

18. Not encouraging subscribers to reply

This is such a neat trick, I’m amazed more bloggers don’t do it.

Email clients (the ones that receive your emails – like Gmail and Outlook) use lots of different signals to help determine if an email should be placed in the main inbox or in the junk/spam folder.

One way that you can convince email providers that your email newsletters should go into the main inbox is by getting your subscribers to reply to you. If lots of your subscribers reply to your emails, this sends a strong signal to the email provider that it’s a valuable email.

And if more of your emails go into main inboxes, they have a much greater chance of being opened, read and clicked on.

Encouraging your subscribers to reply to you is not just good for open and click rates, it also helps you develop strong relationships with your subscribers and learn more about your subscribers – which in turn will help you serve them better with better free content and better paid products.

To get your subscribers to reply to you, make it a very clear call to action. Don’t just ask a question… write after that question ‘hit REPLY and let me know!’ So your subscribers can be in no doubt you actually want them to reply.

19. Using too many images

Whilst it may be tempting to load up your emails with lots of attractive images, this is not usually the best strategy for a number of different reasons.

Firstly, many people view emails with images turned off. Which means, if your email is mainly images, they are going to get a very unattractive experience!

Image heavy emails also tend to come across more corporate and salesy than text-based emails. People are much more likely to open and interact with emails from friends and family, than corporate / salesy emails. If your email looks more like it comes from a friend than a corporation, your readers are more likely to read it.

And lastly, emails with lots of images are more likely to trigger the spam filter and not get through to the main inbox.

This doesn’t mean you should never use images, a few well-placed attractive images can make your emails much more enticing and readable – just don’t go mad stuffing 10 or 20 images into your email. 1 or 2 is plenty!

And make sure you include alt descriptions on your images, so if people are reading their emails with the images turned off, they will still get a sense of what the images were supposed to show.

20. Worrying about unsubscribers

Just don’t, ok?

Believe it or not, unsubscribers are a good thing.

Unsubscribers are not your people.

You want your emails to go to the RIGHT people, right? Well the simple fact that they have unsubscribed, means unsubscribers are the WRONG people. They are saying by unsubscribing that they are not interested.

And you don’t want people who are not interested sticking around on your list as dead weight, pulling down your open/click rates and affecting your deliverability rates… especially if you are paying for them!

If you find this tough, just repeat as a mantra ‘unsubscribers are not my people’!

They are basically saving you the job of cleaning them off your list later – and saving you money too.

21. Hiding the unsubscribe link

Definitely, definitely don’t do this.

If people are unhappy, you want them to leave.

Hiding the unsubscribe link is a horrible spammy thing to do…

… and it’s also illegal.

So just don’t do it, ok!

22. Not including your mailing address

This one catches a lot of bloggers out. It’s a legal requirement to put your actual physical address (where you can actually physically receive mail) at the bottom of every email. If you don’t, you are risking a hefty fine.

It’s not enough to put a vague address, like just the city you live in. It has to be an actual real address.

But it doesn’t have to be your home address. It’s totally OK to use a PO Box or any address where physical mail can be forwarded to you.

And if you are with ConvertKit, you can actually use their address* – which is pretty amazing. (Just one of the eleven billionty reasons why I love ConvertKit!)

23. Not optimizing for mobile

Remember, in most cases, the vast majority of your subscribers will be reading your emails on their phone.

Have you checked what your email actually looks like on a mobile phone?

That beautifully designed, perfect-looking email might not look so great on a small screen (and remember your subscribers might have older, clunkier phones than you.)

The first thing to do is to check out what your email looks like on a mobile phone – can you see anything that needs to be fixed?

But the other important thing to do is to make sure you keep your sentences and paragraphs short.

What looks like a reasonable sentence / paragraph on a desktop, might look like an impenetrable wall of text when squished up on a small phone screen.

You pretty much have to forget everything your English teacher taught you about writing good sentences and paragraphs… it’s totally OK to have one sentence or even one word paragraphs in email newsletters!

24. Not emailing often enough

Believe it or not, your core audience actually do want to hear from you!

Don’t worry that you are going to annoy people by emailing to often… yes there will be some people who are put off… but they are not your people…and they can unsubscribe

Your people will love to hear from you every week, so don’t disappoint them!

25. Sending too many emails

Of course, you can go too far to the other end of the spectrum and email too often.

However much they love you, your target audience probably don’t want to hear from you 10 times a day.

As a rough rule of thumb, emailing once or twice a week is a happy medium. But there are times when it’s totally acceptable to email more often than that.

A good example would be your welcome sequence… you can probably get away with emailing every day or every other day then (but make it clear up front that daily emails from you are not normal and will only happen for the first week!)

Another example would be if you offer a free course, delivered via email, as one of your opt-in offers. Again, make sure you are clear in your sign-up box and first email what they will be getting and how the course will be delivered.

And of course, it’s totally OK to email every day during a product launch… and your audience will probably expect it… just make sure you give them some way to opt out of the product launch sequence without unsubscribing altogether.

26. Not selling to your email list

If you have a list of people who love getting your emails, love what you write about in your emails and are keen to hear from you, who open your emails and click on your links… you are almost certainly sitting on a potential goldmine.

Those people are your hot leads – people primed and ready to buy from you.

By not having something to sell to them, you are practically throwing away money.

Find out what they want to buy from you and then create that thing and sell it to them!

27. Sending automated emails

I understand that there’s not enough time in the day to do everything, but email marketing is such an important part of blogging and so much more effective than social media marketing (especially at selling products and services), that it’s really not a good idea completely automate it.

It’s so obvious when an email is automated and it’s a real turn off for many subscribers. It is much, much better to send a proper email to your subscribers and save time somewhere else!

READ MORE >>> What to put in your email newsletter

28. Not treating your email subscribers as your VIPs

Your email subscribers are your VIPs – these are the readers who love you so much that they’ve trusted you with their email address.

These are the people who are most likely to lap up everything you produce, share your content with friends and followers… and ultimately buy from you.

They are your biggest fans and you really should treat them as the VIPs that they are.

Make sure you give them first dibs, sneak peeks, subscriber exclusives and other perks and bonuses – show them that they are your VIPs and they will reward you with their loyalty (and hopefully their cash when you have something to sell!)

29. Not cleaning your email list

It’s inevitable that, over time, you will collect email subscribers that never open or click on your emails, people who just hit delete when they see your email, or who never see it at all because it always lands in their junk mail.

There is no point in having people like that on your email list.

In fact, it’s a really bad idea as it will drag your open and click rates down, which will in turn affect your email deliverability.

What this means in practice is, having lots of people on your list who never open your emails will mean lots of people who do want to read your emails will never even see your emails because they will go into their spam folder.

It is therefore really important to regularly clean your email list to get rid of subscribers who have been on your list a while but haven’t opened any of your emails in a long time!

30. Using the wrong email service provider

Sadly, not all Email Service Providers were created equally.

Some are a lot better than others.

Some ESPs make email marketing easy, quick and fun.

Others make it a total pain and a job to be put off because everything is hard or involves elaborate workarounds.

At the very least, your ESP should make it quick and easy to create multiple sign up boxes and deliver multiple opt-in offers (without complicated workarounds!).

They should make it super easy to write and send emails, do A/B testing and create a welcome sequence.

And they should provide you with easy ways to tag and segment your subscribers and automate your workflows, so email marketing is a joy and an asset to your bloggy business and not a source of frustration, procrastination and a total time-suck.

If your ESP does not offer you all this, can I gently suggest that it might be time to move.

Email marketing is such a big asset to your blog and business… and your ESP should be set up to help you meet and exceed your goals and dreams, not work against them.

Having a good ESP will not only free up more of your time, it will also help you earn more money… if you are struggling along with a clunky service because it’s ‘free’ – then really that’s false economy… It’s basically going to cost you money that you could have earned!

All of this is why I use ConvertKit*. I really cannot recommend ConvertKit highly enough for being great at all these things and more. It was created by a blogger for bloggers and so has all the functions bloggers really need from an ESP (and none of the fluff we don’t need!)

If you are not sure, read my comparison of Mailchimp and ConvertKit. It’s really highlights why ConvertKit is head and shoulders above the competition!

And if you want to learn more about how ConvertKit works, then head over to my ConvertKit tutorial where I walk you step by step through how to get started with ConvertKit.

31. Not doing any email marketing at all!

Of course, the biggest mistake of all is not doing ANY email marketing!

If you are a blogger and you haven’t even started collecting email addresses and sending newsletters you are missing a trick!

Head over to this post to discover all the reasons why every blogger NEEDS an email list >>>

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